Vision
To be Vietnam’s go-to for food and drink discovery and education, spotlighting local artisans and untold stories.
Mission
Saigon Social redefines how people experience Vietnam’s food and drink scene through tastings, pop-ups, and hands-on experiences—spotlighting local artisans, craft spirits, and untold stories.
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Saigon Social is Vietnam’s first food and drink retail experience space, where tastings, pop-ups, and retail collide—no fluff, just damn good flavors and stories.
Founded by acclaimed food writer Jovel Chan, this District 1 hotspot near Nguyen Hue Walking Street and Saigon Skydeck shines a light on local artisans, craft spirits, and rising culinary talent. It’s also home to Vietnam’s first craft liquor and artisanal fish sauce tastings—because they deserve their moment too!
Partnering with tour operators, hotels, and educational institutes, Saigon Social is where you eat, drink, and uncover a side of Vietnam’s food and drink scene you never knew—while learning something along the way.
